Our Mission
"To nurture, inspire, and develop athletes at every stage, enabling them to excel both on and off the slopes. We are dedicated to providing elite coaching that supports our athletes in achieving the highest potential of athletic performance."
Our Values
Passion
We foster a lifelong passion for skiing and personal growth, inspiring our athletes to pursue their dreams with enthusiasm and dedication.
Resilience
We instil resilience in our athletes, encouraging them to overcome challenges and setbacks with determination and perseverance, both on and off the slopes.
Excellence
We are dedicated to achieving the highest standards in coaching, training, and personal development, ensuring our athletes reach their full potential.
Family
We create a close-knit community where athletes, coaches, and families support each other, fostering a sense of belonging and shared commitment.
The Founding Story
Excel Race Academy is an International ski academy based at the heart of Tyrol in Austria, founded in 2018 by former British Ski Team athlete Rob Bullen.
Rob quickly progressed through his ski racing career starting from a low-level recreational skier to become one of the best skiers in the UK. He won the English Alpine Championships Overall (too many times to count!) and won the British Men’s Slalom title in 2011.
Retiring from ski racing in 2013, Rob moved straight into coaching. After gaining his BASI qualifications, he took a job with Ambition Racing where he stayed for four great years, contributing to the development and success of Ambition and many of their athletes.
Having spent most of his racing career without a coach, travelling from race to race solo, he recognised what ski racing in Britain needed. So in the Spring of 2018 he launched his own ski race team with strong values and a uniquely flexible approach to providing high performance ski racing programmes to athletes of all ages and all abilities.
Rob married his wife and former British Ski Team athlete Jazzy Bullen in September 2024. Having grown up in the Academy system, Jazzy always dreamt of living in the mountains running a Ski Academy of her own. Together, Rob & Jazzy run Excel Race Academy along with their German Shepard and team mascot Major.
Today Rob and Jazzy run camps across the world, as far a field as Chile in the Southern hemisphere as well as hosting their own International BASS registered Kids races called The Aurora Cup in Geilo, Norway each December.
