Meet our Coaches & Staff

 We are committed to employing exceptionally experienced and BASI (British Association of Snowsport Instructors) trained coaches - internationally recognised for their expertise and adhere to the highest standards in ski instruction. Our team are not only talented coaches, but have also earned their own accolades as competitive athletes, including representing national teams and being selected for the European Youth Olympics. This embodies our value of excellence, ensuring our athletes received unparalleled coaching and training environment that sets our Academy apart.  

Rob Bullen

Team Director & U14/U16 Head Coach

Hometown: Poulton-Le-Fylde, Lancs

Rob founded Excel Race Academy in 2018 after a successful career both as an athlete and coach. He worked his way onto the ‘Home Nations Programmes’, the British Development Team, where he met the now Excel coach Jo, then finally onto the GBR Senior Team. He achieved numerous international podiums and national titles including British Slalom Champion. In 2013, he hung up his race boots to work full-time as a ski race coach at a number of different academies including holding positions of Ambition Children’s Head Coach and British Children’s Ski Team coach. In his spare time he plays golf and loves walking his German Shepard “Major”. He is also a BASI Level 1 snowboard instructor. 

Jazzy Bullen

U10/U12 Coach & Chartered Physiotherapist 

Hometown: Poulton-Le-Fylde, Lancs

Jazzy started her ski racing career on the Norfolk dry ski slope. She was selected for the British Ski Team from U16 to U21, achieved numerous podiums at National Championships and was selected for the European Youth Olympics. She persevered through many injuries & surgeries during her career, which inspired her to become a Physiotherapist. She is CSP chartered, HCPC registered, ITTMiF qualified and a Level 3 Massage Therapist, with experience in professional cycling, rugby and football. In her spare time she loves road cycling and hiking with her husband Rob and German Shepard "Major". She is also a BASI Level 1 Adaptive Instructor. 

Graham Dickson

FIS Head Coach

Hometown: Glasgow, Scotland

For his Christmas present at 8 years old, G-man asked Santa for a wee block of beginner lessons at Glasgow ski centre, and the rest is history! He says “I love the mountains, it’s where I feel at home. I’m all about passing on my love for the sport, making people passionate to ski and seeing the joy people get from bombing around on wooden planks.” If not on a set of Atomic slalom skis you’ll see him laying it over on his monoboard. His other favourite sports are football, tennis, and golf, but name any sporting he’ll take you on anytime!

Jo Morrison "Jo Mo"

U14/U16 Coach

Hometown: Aberdeen, Scotland

He started skiing with local Scottish club Gordon skiers and won the Bairns Bucket a record 3 times in a row! Unsurprisingly he progressed onto the British Children's Team, followed by the FIS British Ski Team. His claim to fame is forerunning a NorAm finishing only 2 seconds off Marcel Hirscher (if only he raced it!). Jo then took to instructing and coaching at the Warren Smith Academy in Verbier, before joining Excel in 2021. Jo is also passionate enthusiast of saunas and cold plunges! ​​

Julie Deer

Academic Tutor & CWO

Hometown: 

Julie is passionate about supporting each athlete to achieve their full academic potential through individualised and tailored learning approaches. She prides herself on creating a caring and nurturing environment that enables athletes to thrive. After 10 years in primary education, she founded her own business, which specialises in training educators in innovative teaching methods. She also offers private tutoring and coaches a vibrant inclusive children's and adult swim club. She's a mother, smallholder, fitness enthusiast, ski & mountain lover. 

Sam Archer 

Team Chef

Hometown: Stratford Upon Avon, Warwickshire

Sam’s love for cooking began in the warmth of his home, where he delighted in hosting dinner parties and exploring new recipes — his latest obsession being Poke Bowls. After honing his skills at the prestigious Orchards Cookery School and earning his CEIH Level 2 Food Hygiene certification, Sam joins us for the Winter season, ready to elevate our team's dinning experience. He excels in crafting meals that cater to all allergies and dietary needs. With a background in competitive swimming at the national level, Sam deeply understands the role of nutrition in enhancing athletic performance.